Last update: Ani Sahakyan on 4 March 2025
Drive, fun, entertainment, and culture all year long.
So far, festivals, conferences, and large-scale events proved to be playing important roles in the development of the tourism industry. They let everyone learn about the material and non-material culture of the specific nation, while the host country gets a chance to attract more people to its cultural sites and explore its traditions and history. By considering the importance of Armenia festivals, here we are to present some of the most important Yerevan festivals and large-scale events in Armenia dedicated to the promotion of international tourism of the country and spreading awareness about its culture, history, and traditions.
Armenia is renowned for its award-winning wines, which attract locals and tourists alike. One of the most cherished and significant events for both locals and visitors is the Yerevan Wine Days Festival. Familiar with the country and people for seven years, this time, Yerevan Wine Days brings with it not only festivals but also expo sessions and master classes.
Familiar with the country and people for seven years, this time Yerevan Wine Days brings with it not only festivals but also expo sessions and master classes.
Yerevan Wine Days festival will be held from June 6 to 8 from 4 pm to 11 pm along the crossroads of Saryan-Pushkin-Tumanyan. However, this is just the beginning. During the one-week ‘YereWineDays’ Campaign restaurants, companies, industries, and experts present their wines. The visitors will be granted a chance to try out or buy more than 400 types of wine from one spot. The event will collect all of those experts under one roof. Within the scope of the one-week-long festivals and events Yerevan Wine Days seeks ways to promote event tourism in Armenia and to ensure the recognition of Armenia as an ancient cradle of the winemaking industry.
The entrance to the event is free, but if you would like to taste the wines, you will need to buy a special Wine Tasting Package. This package includes a two-seater tote bag, a branded wine glass, 12 coupons, and a booklet full of information and costs 12.000 AMD. Apart from those packages, wine glasses will cost 4000 AMD, and a 12-item coupon will cost 3000 AMD.
Undoubtedly, it is a festival that cannot be missed. Keep in mind the dates June 6 to June 8, 2025.
In comparison with Yerevan Wine Days which has 7 years of history, the Wine Expo will be held for the first time in 2023. For the first two years, it will take place during Yerevan Wine Days but in a separate section. The event aims to give unique chances to business visitors to get in touch with specialists from wine companies, try out the selected wines, and discuss, talk, and develop B2B collaborations. The event will be held on June 6, 7, and 8 from 4 pm to 10 pm on Moskovyan Street. The entrance is free for everyone.
To present Armenian old traditions of beer making, and to spread awareness about food and drink culture. Yerevan Beer Days is yet another meaningful and interesting event to attend. This annual event will take place on Aug 22 – 24 from 4 to 10:30 pm alongside Zakyan Street. For entertainment, the festival is divided into several zones. The zones are as follows:
Entrance is free, but of course to drink beer and taste snacks tasting packages are sold worth 10.000 AMD, including a large beer mug, case, and 20 coupons. Apart from those packages, Beer Branded glasses will cost 4000 AMD, and a 12-item coupon will cost 3000 AMD.
What about taking a break from stressful days and enjoying a carefree day in the embrace of nature? For this purpose, the “Country Summer Picnic” taking place on August 5th comes to give a mesmerizing chance to get away from the city bustle and have a fun time with beautiful scenery.
The event will be organized outside of the capital and will have several zones like the Yerevan Beer Days event. The zones are as follows:
The picnic generally lasts from 10 pm to 5 pm but there will be a movie screening at 7 pm.
Though the entrance is free, the services are paid.
So far, we talked about picnics, beer, and wine, but what about music? The heartbeat of the country could not miss the chance to give wings to our minds and flight to our imagination. Taking place on the second Saturday of September, more specifically September 9, from 4 to 11 pm in Charles-Aznavour Square, Yerevan Music Night collects lots of famous bands, artists, musicians, and companies under its roof. There will also be food and drink booths for tasting alcoholic beverages, drinks, cocktails, and national and international cuisines. The entrance is free, but the services are paid.
Let’s change our location and move to a very famous Armenian village Areni, where the annual Areni Wine Festival will be held on October 4. With more than 13 years of activity, the Areni Wine Festival has become an important player in the field of international tourism. Unlike the other Yerevan festivals, this one aims more to develop Areni village, promote visits to the village, and popularize it as the cradle of the winemaking industry.
The festival consists of several zones:
The entrance is free, but for tasting the products special packages worth 5000 AMD need to be bought.
Get ready for Vardavar 2025 on July 27, Armenia’s most exciting water-splashing festival! Originally a pagan celebration of Astghik, the goddess of love and water, it later became part of the Feast of the Transfiguration of Christ. Despite its Christian adaptation, the tradition of throwing water remains unchanged.
On July 27, streets, parks, and Yerevan’s Republic Square will be filled with people armed with buckets and water balloons. Locals and tourists alike join in—no one stays dry!
This is just a small portion of all the Armenia festivals being held in the country. The land of delicious cuisine, ancient history, and culture, has yet a lot to show with the help of annual festivals, events, ceremonies, conferences, and so on and so forth. So, do not wait too long. This is a perfect time for organizing insightful and unforgettable tours to Armenia. Armenia will amaze you with its hospitable people, delicious cuisine, and diverse lifestyle.
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